You may not have noticed, but we’re living in a New Golden era of silent film. On social media, that is.
More and more films on your mobile and social media feeds are designed to be watched and understood without sound. The reason for this is simple: as social media has grown to dominate our digital lives, we’re constantly bombarded by videos, advertising, and other messages from brands competing for our attention. So when Facebook, Twitter, and Instagram decided that their users should be able to scroll their feeds in silence, they created a new set of challenges for content creators.
To get around these limitations, viral video makers are turning to techniques developed in media 100 years ago: Silent Films.
They’re telling their stories without sound and grabbing people’s attention by focusing on spectacles, shocking images, or unexpected scenarios in familiar settings.
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National Hearing Care blog is our place to explore ideas and themes of interest. For professional audiology advice, please contact your local clinic for a consultation.